Google Penguin Update - Tips on Improving Website Rankings

The Google Penguin update has shocked many webmasters. Introduced by Google in April 2012, the Penguin update has been created to target websites that carry out excessive keyword stuffing and link building. But many websites are reported to having been affected by this update. The impact appears to be so large that the basic principles of search engine optimization seem to be shaken apart.

White Hat SEO Techniques Should Keep You Safe

Ultimately, if you carry out accepted or white hat SEO techniques you should technically not be affected. Selecting a reliable and efficient SEO company to handle your website optimization needs would be the best way to ensure this. The Penguin update should make sure that quality websites no longer will have to compete with lesser quality ones for favorable spots on the search engine ranking pages (SERPs). So have you got what it takes?

The SEO Company Is the Right Organization to Partner with

The best way to be prepared for these changes is to ensure your website is tuned for user-friendliness and quality, and not rankings alone. Good quality content can still help you attain high rankings. Efficient content writing is the key here. If your content is not stuffed with too many keywords, has information relevant to the reason people access your site, and is updated regularly, your website can move up the rankings through good old quality content writing which is part of professional SEO services.

Tips for Quality and Winning Content

First of all, you've got to stop choking your article with keywords but use them only when necessary. Gone are those days when more keywords in your text, website content or article submissions could instantly pump up the rankings.

Secondly, create content that is favorable to or would easily attract the users in the various social media platforms. If your content, in your web pages and articles, is useful and persuasive, it can be the most talked about thing in the various social networks. Along with the social networks, it is also important to create content for online forums. Forums are where the hot discussions take place and whether you get backlinks from these sites or not, they offer great publicity for your website and increase the possibility of traffic.

Content for Maximizing Conversion Rate

With the content you have, look to maximize your conversion rate. This is important because when you go through periods of low traffic, higher conversions could compensate for that. You need to keep assessing your content to measure your conversion rate. Making your content persuasive and useful can increase the time users spend at your website. This is an important factor in facilitating conversions that help fulfill the purpose of your website in terms of acquiring customers and earnings.

These are some of the tips on improving website rankings that have been affected by the Google Penguin update. Professional SEO services from an SEO company offer the best chance for you to recover from the effects of an algorithmic update such as this.


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