How to Build Trust on customers for Online Shopping is million dollar question. Here some points you should always follow for gaining customer trust and convert visitors into customers
- Get a Good Looking Design
- Use a Reputable Payment Gateway Service
- Testimonials from your Real + Happy Customers
- Setup a Professional Blog about your business
- Get a SSL Certificate or 3rd party Trust Mark
- Tell in details on how you conduct business
- Get your store listed on high quality, human-reviewed directory
- Build a Quality Store that confronts to GYM webmaster guidelines
- Tell your clients where your address and contact details
- Reply ALL Your Email Enquiries.
- Provide quality products or content
- Grab their attention immediately
- Design your page specifically for your target audience
- Collect Visitors' E-Mail Addresses
- Send Paid Clicks to a Special Landing Page
- Think About Ways to Re-Engage New Signups
- Sell the Benefits Not the Features
- Build Value Before Stating Your Price
- Make your offer crystal clear.
- Show them how to buy
- Promote a free subscription
I agree that SSL is pretty much essential, when I was running my old website nobody would purchase from because it wasn't encrypted. I got a relatively cheap certification from ssl247 and i'm actually seeing some sales traffic now.
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